The aim fo the project is pick a logo and turn it into motion using After Effects. Putting things into motion means that the movements have to tell a story. In this case, the chosen company is Bulbrite. It is a lighting company that was chosen for a previous project to create packagings for antique lightbulbs. This logo motion was created to reveal the object that they are selling and also the background of the company; a lightbulb company.