Five Keys Schools & Programs
how to re-brand an existing company’s identity?
This project requires a team of designers to help an existing company; Five Keys to re-imagine their brand's identity. Students are to work in a group and divide tasks to create a cohesive identity system for the company. This project also requires students to interact with the company and vendors personally.
Five Keys is an organization that was created to created chances for those who never had. Their aim is to educate inmates in hope to better their understanding and skills for the world. This rebranding project is a group collaborative project that required each members of the group to create each and every individual components for the rebranding process. The aim is to create a brand that shows truth and rawness of the company yet still making it approachable by outsiders. As a group we worked from sketches, applications, online presence, up until the final presentation that was attended by the founders of the company as well as the president of the Academy of Art University.