how to package beer from a local microbrewery?
Students are challenged to pick out one of the local microbreweries around San Francisco and grasp their brand identity system to create a beer bottle design that would go along with their brand system. The student has to be creative, but still, be thinking of the existing design system.
This is a packaging project that was created for the Social Microbrewery in San Francisco. The aim is to create a design for their beer either it be in an individual bottle, a 6-pack, or in cans. The concept was an inspiration from the actual brewery itself. The place had a lot of drawings all around a black wall, connecting that with their name social, I came up with this design that evoke those two aspects combined. I believe in individuality and craftsmanship, which is why this design reflects that idea in each different flavors of beer.